Brand Building and Protection in the Digital Economy and Artificial Intelligence (AI) Era

Expert Masterclass

Brand Building and Protection in the Digital Economy and Artificial Intelligence (AI) Era

Format:

Time:

Duration:

Venue:

In-person training

09:00 AM - 05:00 PM

2 days

Singapore University of Technology and Design (SUTD)

Up to 90% SkillsFuture subsidies available for Singapore Citizens and Permanent Residents

This course equips senior executives and board directors with the knowledge on creation of shareholder and stakeholder value of brands, such as corporate purpose, enterprise strategy and intangible asset creation. Participants will also learn strategies and good practices in brand management: risks and opportunities, brand protection, brand governance.

Executives, board directors and aspiring business leaders who require understanding of brands to help build strategic direction and performance of corporations e.g. Chief Executive Officers (CEO), Chief Financial Officers (CFO), Chief Information Officers (CIO), Chief Technology Officers (CTO), Chief Data Officers, Chief Marketing Officers (CMOs) etc.
Vice Presidents (VPs) and managers who are interested in acquiring the knowledge of what it takes to build solid iconic brands e.g. VPs, division heads, directors
Leaders from Small and Medium Sized Enterprises (SMEs) and family offices who are interested in how brands can help build their business further

Meet the Trainers

Siew Ting Foo

CEO and Founder of Soul for Profit

Siew Ting Foo is an award-winning global marketing and business leader with over 25 years of experience driving brand and business transformation at companies like Unilever, Mars, Diageo, Fonterra, and HP Inc.

Formerly HP’s Global Chief Brand & Insights Officer and a multi-time Asia Pacific CMO, she is known for pioneering human-centric growth strategies that blend creativity, analytics, and purpose to build resilient, high-performing brands and teams.

Named one of Asia's Top 50 Most Influential CMOs six times and a Global Top 3 inclusive leader, Siew Ting is a passionate advocate for inclusive leadership and purposeful branding.

She is the author of "Building Brands with Soul” and currently advises companies on marketing transformation and leadership. She also serves on several global marketing boards and is part of Deloitte’s Women’s Board Readiness Program.

Lionel Tan

Partner, Rajah & Tann Singapore LLP

Lionel Tan is a leading technology and IP lawyer with over 25 years of experience spanning both public service and private practice. He began his career as a Deputy Public Prosecutor and Assistant Director of IT at the Attorney-General’s Chambers.

He is widely recognised for his expertise in IT law, cybersecurity, IP enforcement, data protection, and online disputes. Lionel has represented clients in high-profile litigation and arbitration cases involving internet fraud, software disputes, and brand protection.

A trusted advisor to corporations on PDPA compliance, social media governance, and digital legal risks, Lionel also serves on the National Council of Social Services’ PDPA Workgroup and regularly speaks on emerging legal issues in the digital economy.

Course Fees and Funding

The stated course fee payable in inclusive

of 9% GST.

This course is not eligible for the $4,000 credit under SkillsFuture Credit (Mid-Career)

top-up scheme.

Funding	Course Fees
Full course fee inclusive of prevailing GST	S$2,725.00
SkillsFuture Course Fee Subsidy (70%) For Singapore Citizens < 40 years old For Permanent Residents	S$817.50
Enhanced Training Support for SMEs (90%) For SME - Sponsored employees	S$317.50
Mid-Career Enhanced Subsidy (90%) For Singapore Citizens ≥ 40 years old	S$317.50

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